Sales & Marketing Coordinator

marketing coordinator

“Only those who risk going too far can possibly find out how far one can go”.—T.S. Eliot

Who is The Walker Center, and Why Join Our Team?

The Walker Center, an addiction treatment services provider located in Twin Falls, Idaho and Gooding, Idaho, is looking for a Sales & Marketing Coordinator. The job is based in Twin Falls, however you will be expected to travel to Gooding 2-3x a week (expenses reimbursed.)

If you are passionate about changing the lives of those struggling with addiction, join us to make a difference. You will be responsible for marketing The Walker Center on a local level using boots on the ground and marketing strategies – including but not limited to collaborating with our digital marketing agency to assist in launching full-scale marketing campaigns that attract families and addicts to The Walker Center.

You will also act as the face of The Walker Center when it comes to getting out in the community, building relationships with local businesses, and increasing the digital presence of our company through social media, including Instagram, Facebook, and LinkedIn.

If you thrive in a fast-paced environment, are able to track multiple ongoing projects and responsibilities simultaneously, and have strong sales and marketing experience, you might be the one for the job!

You’ll be a part of The Walker Center family, helping hundreds of people find the help, hope, and healing needed for recovery from addiction.

Responsibilities

  • PR outreach - reach out to businesses, community organizations, families, churches, and individuals that need substance use disorder treatment services

  • Create and maintain relationships with treatment providers, businesses, and other organizations and develop the referral process

  • Create sales decks and pitches, presentations, or other sales materials

  • Create and execute strategies to increase the presence of The Walker Center through a boots on the ground approach paired with continual social media presence

  • Plan social media strategy, themes, and collaborate with our digital marketing agency to ensure the content is on-brand

  • Build a content strategy and content calendar based on the overall digital marketing strategy, which you will maintain and use for accountability purposes

  • In charge of scheduling and posting content to Instagram & Facebook- posts, videos, Reels, stories (3-5x a week) - must be comfortable shooting video, interviewing employees for video content, and also getting facetime in front of the camera at times

  • Post appropriate articles to the LinkedIn company page, responsible for finding ways to grow the reach on LinkedIn

  • In charge of managing the social media engagement by responding to comments or bringing comments to management’s attention to craft an appropriate response

  • Responsible for collaborating and coordinating with team members to ensure content is executed per the plan

  • Ensure the social media and PR outreach plan is communicated to all stakeholders

  • Be a part of the team that leads the business strategy - come up with new ideas and strategies that will help us recruit more clients and increase brand awareness in our community

  • Work side by side with our marketing team to come up with campaign ideas and advise on strategies to grow The Walker Center’s business

  • Connect community members and organizations with appropriate team members at The Walker Center to ensure that people experiencing addiction receive treatment

  • Follow up to ensure that any new referrals are completed and advocate for them

  • Do competitor analysis and research industry trends on an ongoing basis

  • Travel and attend networking events, conferences, and other community functions

  • Have professional and technical knowledge of marketing strategies, marketing tools, and industry trends, especially online

  • Demonstrate excellent communication and interpersonal skills

  • Act as Walker Center representative with media and other organizations

  • Travel around 30% of the time

Skills

  • Incredible communication skills 

  • Great writing skills

  • A strong sense of creativity 

  • Not afraid to get out in the community and network

  • Ability to collaborate effectively with management & team members 

  • Emotionally and mentally stable  

  • Empathetic

  • Shows leadership & strong initiative

  • Proactivity and strong planning skills

  • Ability to think strategically about marketing 

  • Has a good eye for detail and design (must keep marketing materials on-brand)

  • Engaging personality

Tools

  • Instagram - posting videos, creating Reels, reposting relevant content, creating stories

  • Facebook - posting content (same as above)

  • Microsoft Tools - Outlook, Powerpoint, and more

  • Canva -previous experience is a plus 

Qualifications

  • Bachelor’s degree from an accredited university in Marketing, PR, or Business, or three years of direct and related professional experience

  • Any self-identified person in recovery from a Substance Use Disorder must have a minimum of three years of sobriety from substances of abuse. 

  • Must pass pre-hire requirements including a criminal background check, UA, and TB test.

  • Must have a valid driver’s license 

Our Perks

  • Free meals for employees 

  • Medical insurance, with very low premiums or zero out of pocket, including low cost voluntary dental and vision insurance

    • Choose between HSA - zero premiums or PPO at $25/mo

  • Employee Assistance Program, including free counseling sessions per “life-stressor” events & more resources 

  • Career growth opportunities & ongoing education 

    • Quarterly trainings for all employees

    • Professional development planning

    • Workshops or trainings that align with departmental & individual career goals

  • Simple IRA retirement plan with 3% match, no waiting period

  • Competitive salaries

  •  Employees accrue 18 days of paid time off per year and also have 6 national holidays

  • Tuition reimbursement program

  • Discounted gym membership  

  • A beautiful setting surrounded by gorgeous Idaho nature


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